Return to E-Directorate's Home Page.
Marketing our public education courses and seminars is vital to the success of our RBS missions. Without effective marketing our courses we cannot get students. Without students we cannot generate income for our flotillas. Without income, flotillas cannot successfully fund their RBS programs. In addition to delivering a wide variety of education products to the public, flotillas need to generate income to fund more effective public affairs and program visitation programs, as well as successful public education programs. Flotillas have only two sources of income, and one of those continues to shrink - membership dues. We want to help grow the other source - income from public education while keeping our waterways safer. Below you will find links to resources you can use to help expand the marketing, and thus the income, of your public education courses.
Title / Description | Last Modified |
Driving Students to PE 2021 PDF | Oct 2021 |
Driving Students to PE 2021 PPT | Oct 2021 |
E Directorate Workshop NACON 2019 | Sept 2019 |
Education Course and Instructor Evaluation Form | Sept 2019 |
Elevator Pitch Marketing | Sept 2019 |
NACON 2019 Marketing Thoughts for Education | Sept 2019 |
Auxiliary Marketing Ideas June 2018 | Sept 2019 |
Nautical Terms | Sept 2019 |
Marketing Virtual PE Classes PDF PPT | Nov 2020 |
Contact: Division Chief, Course Management